We work with companies and founders where content quality directly affects the brand across tech, health, media and consumer brands. We're selective about who we take on. Some clients hand us the entire system; others have an internal team and we scope around what they already handle, whether that's strategy, production, or getting it distributed properly.

No. If you're already recording - a podcast, long-form, sessions - we build the system around what exists, and most brands are sitting on more usable material than they realise. If you're starting from nothing, we've built operations from a blank page: strategy first, then the formats and cadence that fit how your business runs.

Most of our clients do. Usually that person owns one piece of it - editing, or posting - while everything around it lands back on them. We take the parts that don't fit inside one person's job.

Less than you'd expect. We handle strategy, production and distribution - you're involved where only you can be. Some brands are built around a founder who's front and centre. Others barely feature a person at all. We'll shape it around which one you are.

We don't lock clients into long agreements. That said, we recommend allowing at least three months to establish consistency, test approaches, and gather enough performance data to make real decisions.